In-car infotainment is the combination of information and entertainment content provided to drivers and passengers. They generally use two-way communication tools. Infotainment systems are available with various features such as high resolution touchscreen, multimedia support, smartphone pairing, advanced vehicle functions and others.

The growth of entertainment, safety and security and navigation services is seen as a key factor that is expected to drive the global market In-car infotainment market growth. In addition, the increased demand for rear seat entertainment will have a positive impact on the growth of the market. Moreover, the continued growth of the smart phone industry and the use of cloud technologies will drive the growth of the market during this analysis period. In addition to this, the developments in carpooling and mobility services, and the emergence of various technologies such as 5G and artificial intelligence, which are expected to significantly propel the growth of the market.

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However, the high cost of advanced technologies and services is the major challenge factor that is expected to hamper the growth of the global in-car infotainment market. Also, the lack of seamless connectivity will hamper the growth of the market.

Market segmentation

The global in-vehicle infotainment market is segmented into form factor such as on-board, integrated, and tethered, by vehicle type such as passenger vehicle, light commercial vehicle, and heavy utility vehicle, by component such as control panel, display head up, infotainment Telematics control unit and unit. Further, the market is segmented into connectivity such as 3G, 4G, 5G, Bluetooth and Wi-Fi, and services such as entertainment, navigation, electronic calling, vehicle diagnostic services and others.

Furthermore, the global in-car infotainment market is segmented into five regions such as North America, Latin America, Europe, Asia-Pacific, Middle East and Africa.

Key market players

Various key players are discussed in this report, such as

  • Panasonic Corporation,
  • Robert Bosch GmbH,
  • Harman International,
  • Pioneer company,
  • Garmin, Ltd.,
  • Alpine Electronics, Inc.,
  • Mitsubishi Electric Corporation,
  • Tom-tom International, and
  • Continental SA

Market taxonomy

By form factor

  • Embarked
  • Integrated
  • Attached

By vehicle type

  • Tourism vehicle
  • Light utility vehicle
  • Heavy utility vehicle

By component

  • Control Panel
  • Head-up display
  • Infotainment unit
  • Telematics control unit

By connectivity

By Services

  • Entertainment
  • Navigation
  • E-call
  • Vehicle diagnostic services
  • Other

By region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

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Contact information:

Vishal Thakur

Research support specialist

QualiKet research

6060 N Central Expy # 500, TX 75204, United States

[email protected]


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