Some purchases provide near instant payback, like buying an umbrella on a rainy day or hiring a glazier to replace a broken window.

Cybersecurity startups, however, often experience a long TTV, as client companies often require multiple sales calls and a bespoke onboarding process.

To drive adoption and reduce churn, VC Ross Haleliuk shares four steps PLG cybersecurity companies can take to drive growth and reduce churn, along with several tactics that will help teams get started.


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As Haleliuk points out, fear-based marketing and hard-selling techniques have made many potential customers skeptical of the value cybersecurity startups can actually offer.

“One of the best ways to break through this cynicism is to show that users can accomplish something in five minutes when it took weeks,” he writes.

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Walter Thompson
Editorial Manager, TechCrunch+
@yourprotagonist

Edtech’s honeymoon may be over, but expect a second boom

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After the pandemic pushed students at all levels into remote learning, edtech saw record levels of investment — until public markets began to cool several months ago.

“Having said that, it’s important to remember that listed value represents a fraction of the entire edtech sector,” write Dealroom analyst Carla Napoleão and Rhys Spence, head of research at Brighteye Ventures.

In a detailed report that studies both public and private markets, the duo examined the global deal flow, trends in subsectors like K-12 and corporate learning, and recent merger and acquisition activity. purchases.

“Edtech still has deep, untapped opportunities. Markets may have slowed, but it won’t be long before momentum returns.

Show, Don’t Tell: Tips for Robotics Startups Raising a Series B During a Downturn

the robot is holding money;  robotics startups series b

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Hardware companies have always struggled to raise Series B rounds, but despite the downturn, Calibrate Ventures co-founder and managing partner Jason Schoettler still says he’s “optimistic” about the sector.

Robotics startups will burn forests of dollars before showing profitability, but teams that can demonstrate recurring revenue, growth, and customer ROI will attract an investor’s attention — and trust.

“You need to show that customers are getting real value from your robots, saving them time, money, or both,” says Schoettler, who identifies the specific metrics robotics investors are looking for.

500 Global’s take on growing competition among startup accelerators

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According to Clayton Bryan, partner and head of 500 Global’s accelerator fund, demo days are still essential for founders and investors, even though they’re now happening virtually.

“We help facilitate a market of buyers and sellers of equities, and just creating that environment helps businesses,” he told TechCrunch. “It gives them the opportunity to understand if they are valuing their actions correctly.”

3 FinOps Guiding Principles That Will Help You Explain Cloud Costs to the Board

Illuminated lighthouse at dusk, Oland, Sweden

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Cloud financial management, or more simply “FinOps”, uses cross-functional teamwork between finance, engineering, and product teams to help organizations make better use of their resources.

“Knowing the economics of your cloud unit is essential to creating an explainable and transparent model of your cloud costs,” writes Liran Grinberg, co-founder of Team8.

“Development teams need to face the music and start being financially responsible for the infrastructure and services they use. Meanwhile, CFOs and CTOs need to be prepared to answer some tough questions when meetings of the board of directors.